DC Comics Rising-Writing Their Approach to The highest

Over the course of the latest yr DC Comics has been making the push to extend their market share within the comedian guide industry, and how they are doing it is by going again to the fundamentals.

Whereas top competitor, Marvel Comics, has been specializing in the celebration of their 70th yr in the trade, DC has taken a author pushed method to rising their share of the market income. Led in massive half by the latest launch of their “Blackest Night time” cross-over and the relaunch of the Batman stable of titles, writers Geoff Johns and Grant Morrison have taken the helm of what’s shaping as much as be a shiny second half of the 12 months for DC.

Geoff Johns, the primary artistic pressure behind the Inexperienced Lantern cross-over “Blackest Night time”, took both Blackest Evening #1 and Green Lantern #43 into the top five for general sales in the month of July. This was an impressive feat considering that no Green Lantern title had cracked the top five through the previous 6 months.

So as to add to this push for high five dominance, author Grant Morrison’s reinvention of DC’s Dark Knight has been nothing however comedian gold. Morrison’s work on the just lately launched Batman and Robin has landed him amongst the highest 5 for 2 consecutive months (June and July). Even more impressive than this is the truth that Batman and Robin #1 was the highest selling title for June outselling Marvel’s Captain America #600, the second highest vendor for the month, by over fifty six,000 copies.

DC has also recently announced that both Johns and Morrison have been tagged to enter the world of movies for the company. Johns has been named as co-author and producer of an upcoming Flash feature film. Details on the Morrison penned venture have but to be revealed.

With these nice strides by DC prior to now few months things are shaping up for the corporate to hang around the coveted prime sales spot for months to come.

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